Social media metrics is a set of data that helps you to determine the impact of your social media activities.
Businesses need to assess whether the resources they are investing in social media are bringing profits or losses. Experts refer to these calculations as Return on Investment (ROI).
As a business owner, you need to diligently assemble and analyze this data.
The problem is that there is so much data that it might get overwhelming, especially for a beginner. You could also be swamped with other business operations, especially for start-ups that cannot afford to hire more employees.