Kenyans are hooked on Youtube, but that’s not the main scoop of this article. According to the latest internet statistics, Kenyans are continuously binging on content revolving around relationships. The main content themes include broken marriages, and general issues relating to family affairs, friendships, acquaintanceships, and romance.
The first obvious indication of this trend is the rate at which Youtube Channels that focus on relationship-related content are growing. Examples of channels that are currently on the radar of growth are Thee Pluto Show, Comrades Flavor, Pastor Show, Shiro Live, and Wanjikuwainaina. These are just a few of the many upcoming Kenyan Youtube brands.
Thee Pluto Show, which joined Youtube in 2018, has now accumulated over 156,453,752 views and 700,000 subscribers as of today. Other channels featuring relationship-based content are also following the same drift. Ranked at number 118 in the list of top Youtube Channels in Kenya, Comrades Flavour garnered 7.376 million views and 12k subscribers in the past 30 days. While this may not seem like much, the upward trend is unbroken and there are no signs of stopping.
One specific feature that unites all these channels is they are bent on tackling social issues, especially those involving couples and families. A common tactic used by YouTubers is testing the loyalty of partners by checking their phone messages and media.
Whether Kenyans are watching relationship content because of a relationship crisis, shifting social landscape, or for pure entertainment is unclear. What is certain is that internet penetration and the smartphone craze are sparking a new era of content-sharing that has never been experienced before.
The number of Kenyans consuming online video content on platforms like Youtube has risen dramatically in the past few years, and it’s continuously rising as we speak. There is no doubt that we will continue to see more niches in the Kenyan Youtube Space in the near future.
This is a moment for content creators to explore existing opportunities, as more audiences join the platform.